Stakeholder Dialogue
We are convinced that involving stakeholders in our activities leads to practical solutions with a broad base of acceptance.
Nuon is building a corporate culture in which an open and constructive relationship with all parties within our industry and community speaks for itself. We see that as a continuous learning process, in which we seek a balance between our own standpoint and the opinions of the many interest groups we deal with.
In 2006 the existing initiatives for interaction with our stakeholders were continued, such as the Nuon Customer Council and the newsletters for residents near power stations. There were also new initiatives and an instrument was developed for dialogue about strategic subjects such as the purchasing of biomass and CO2 capture & storage.
Sustainability reporting
Consultation with stakeholders was the primary catalyst for rethinking and redesigning our sustainability report for the year 2006, which is consequently significantly different from the reports in previous years. The Sustainability Report 2005 was discussed in a telephone survey with 38 stakeholders. In addition, an expert session was held in which the report was submitted to five experts in the field of sustainability and communication.
Though the report received above-average ratings, three clear areas for improvement were mentioned:
- The story behind the figures - policy and intentions – was insufficiently highlighted;
- The amount of information impeded transparency for those seeking specific types of information;
- The report is insufficiently inviting for the reader.
Besides this, stakeholders advised making all information and figures available via the internet and presenting an attractive management summary in a paper-based report. These recommendations were adopted for the report for 2006.
